Seth recently wrote a post called The non-optimized life.
If you haven’t seen his blog, you wouldn’t call it optimized by any stretch of the imagination. He rarely posts a picture, and when he does it is only to illustrate his point.
He doesn’t allow comments and he doesn’t use excessive links.
He’s a busy man, and it’s a wonder that he blogs at all, let alone daily.
He uses social networking in ways that maximizes his exposure without wasting his time.