My Non-Optimized Life

I’m a big fan of Seth Godin‘s blog, conveniently called Seth’s Blog.

Seth recently wrote a post called The non-optimized life.

If you haven’t seen his blog, you wouldn’t call it optimized by any stretch of the imagination. He rarely posts a picture, and when he does it is only to illustrate his point.

He doesn’t allow comments and he doesn’t use excessive links.

He’s a busy man, and it’s a wonder that he blogs at all, let alone daily.

He uses social networking in ways that maximizes his exposure without wasting his time.

This highly successful marketer/business man/author has taught this Daddy Blogger something very important:

I like to think that I’ve optimized my life by using Twitter to update my Facebook, or using Social Oomph to broadcast that I’ve written a new post every two hours on the day it’s posted.

But I still write all of those posts. Each message, even at 140 characters or less, represent time. Time I could have spent with my wife and kids. Time I could have been using improving myself.

My wife and I have discussed these ideas since I began this blog a year and a half ago. I’ve justified that time countless ways. It increases traffic, I’m making friends, it benefits my writing by helping me write quickly and directly.

As life moves forward, I see these justifications less as explanations and more as excuses. Actually, not just as excuses, but procrastination from doing the real work. The real work of finding myself and my family living lives that we can all be proud of.

Blogging and tweeting will slow, but the quality bar will be raised. If you enjoy what you see here, please subscribe to my RSS feed, because I won’t be telling you every two hours that I’ve blogged. Hopefully, I’ll find a voice worth listening to, and like Seth Godin, optimization (i.e. begging you to read me) will no longer be necessary.

You’ll just want to be here.

I’m about to hit ‘publish’ on this post at 11:00 pm on the Saturday night before the final game of the World Cup. I’d say when it comes to non-optimization, I’m off to a great start! ;)

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